HEIRARCHY POSTERS

PROJECT ROLES

Photography
Graphic/Visual Design

This project tested graphic vocabulary and hierarchy in a series of compositions. Using InDesign, Photoshop, and Illustrator and being mindful of negative and positive space in my composition, I designed a poster series that engages the viewer through visual contrast, tension, weight, direction development, etc.

With this project, I explored and experimented with different design elements, such as gradients and double exposures. I learned much about visual hierarchy and composition depth, which is why these posters are so successful.