Liverpool F.C.
PROJECT ROLES
Graphic Design
This is a collaboration of football passion and tech innovation in my latest personal project: revamping Liverpool FC's digital footprint.
This project's aim was to enhance their global online footprint by illustrating a potential partnership with a leading brand. From forging strategic alliances to crafting captivating media content, this campaign was sales pitch for Liverpool and showing how the collaboration could happen and giving a peek into the potential look for Liverpool FC.
One of my first tasks was choosing the right brand: I chose Apple for its innovation and global influence, which perfectly aligns with Liverpool FC's legacy.
For this project, I took on four key steps to revamp Liverpool FC's digital footprint.
Firstly, I conducted extensive research to understand the club's branding and fan engagement strategies. Next, I brainstormed creative ideas to integrate Apple's tech’s minimal branding with Liverpool's identity. Then, I designed a series of visuals, including partnership launch materials and social media campaigns, to showcase the collaboration's potential impact. Finally, I refined and optimized the designs to ensure they resonated with both Liverpool fans and Apple enthusiasts alike.
Through the Liverpool FC project, I honed my skills in strategic partnership development, brand collaboration, and digital media content creation. Additionally, I gained valuable experience in presenting concepts and ideas in a compelling manner, showcasing my ability to think creatively and strategically. This project allowed me to further diversify my skill set, demonstrating adaptability and versatility in tackling new challenges within the realms of sports marketing and technology integration.
